Google TV’s fate: Are we going to have to ‘Wave’ goodbye??

http://bit.ly/j92GDw

For those out there that didn’t know, Logitech partnered with Google in an exciting partnership aimed at bringing us all Google TV. It was announced this week that Logitech’s operating income was a mere $3.6 million, not quite the whopping $24.5 million it made a year ago. However they have had a sales increase of 4% compared to last year (2010). Interesting stuff huh……

Logitech’s income missed the mark largely due to its investment in Google TV, which was revealed in dramatic fashion at last year’s Google I/O developer conference. Logitech developed the revenue, a $299 Google TV-powered set-top box (compared to Apple TV at $100).

Users complained about a complicated user experience and an array of bugs. Google delivered an update last month to fix some of these problems. But, was it too late – had they already lost the faith of many a customer….?

Google and its partners are far from giving up on their TV project. For one thing, there isn’t one major rival dominating the space. Connected TVs were a hot ticket at this year’s Consumer Electronics Show (CES), but the market is young and there isn’t a clear winner yet.

So what might Google be able to do to lift Google TV sales and save it from Google Wave’s fate?

Regardless of the strategy, it is apparent that if Google can’t get its TV engine roaring soon, partners and developers may start abandoning the platform — and there is no recovering from that!!

What do you think – if you were Google what would your next movement be? As a potential, or existing, customer why choose Google TV over say, Apple TV ?

Another question to get the old grey matter sizzling – What would you do if you were in Logitech’s shoes…..???